Findings on happiness in Ahuvia & Wong (1995): study US 1994

Author(s)Ahuvia, A.C.; Wong, N.Y.
TitleMaterialism: Origins and Implications for Personal Well-Being.
SourceProceedings 1995, European Conference for the Association of Consumer Research, Copenhagen, Denmark
PublicUniversity students, Michigan, USA, 1994
 students from a Midwstern University
Survey nameNot available
SampleNon-probability chunk sample
 seniors enrolled in the undergraduate marketing course, in scheduled group sessions
Respondents N =200
 110 females
Non ResponseNot available
AssesmentQuestionnaire: paper
 Questionnaire completed in class
Happiness measure(s) used
Full textSelfreport on single question: How do you feel about your life as a whole.....? 7 delighted 6 pleased 5 mostly satisfied 4 mixed 3 mostly dissatisfied 2 unhappy 1 terrible Name: Andrews & Withey's `Delighted-Terrible Scale' (original version)
Finding used in
nation ranks

Correlational findings

Author's label Our subject description
Materialism as a personal traitshow  Materialisic values
Materialism as a personal traitshow  PERSONALITY: CURRENT TRAITS, also classified as above ↑
Materialism as a valueshow  Materialisic values