Correlational finding on Happiness and subject: Satisfaction with local shops

StudyLee et al. (2002): study US 1997
TitleDeveloping a Subjective Measure of Consumers Well-Being.
SourceJournal of Macromarketing, 2002, Vol. 22, 158 - 169
DOIDOI:10.1177/0276146702238219
Public18+ aged, students, USA, 199?
SampleNon-probability purposive sample
Non-Response
Respondents N =298

Correlate
Author's labelSatisfaction with acquisition
Page in Source 164,166
Our classificationSatisfaction with local shops
Operationalization
Selfreport on 7 questions: 

Please indicate how satisfied or dissatisfied you are 
with the shopping in our community. Respond to each of 
the following aspects of the shopping environment in 
your community:

a. Quality of goods available in local stores
b. Prices charged in local stores
c. Attractiveness or ambiance of local stores
d. Courtesy or helpfulness of store personnel
e. Hours that the stores are open
f. Store refund/replacement policies for defective 
goods
g. Availablity of goods you want in local stores

Rated:
1=awful
2=bad
3=unsatisfactory
4=neutral
5=satisfactory
6=good
7=wonderful 
0=no opinion, missing value

Composite index is average of 7 formative single 
indicators.

Observed Relation with Happiness
Happiness
Measure
StatisticsElaboration/Remarks
O-DT-u-sq-v-7-ar=+.60 p < .01
O-DT-u-sq-v-7-aBeta=+.13 p < .01
Beta controlled for satisfaction with:
- job
- family
- finance
- health
- education
- friendships
- leisure
- neighbors
- community
- spiritual
- taxes
- environment
- political situation
- housing
- cultural life
- social life

Unaffected by additional control for satisfaction 
with:
- possessions
- consumption
- repair services
- do-it-yourself repairs
- disposition
(consumer well-being)


Appendix 1: Happiness measures used
CodeFull Text
O-DT-u-sq-v-7-aSelfreport on single question:

How do you feel about your life as a whole.....?
7 delighted
6 pleased
5 mostly satisfied
4 mixed
3 mostly dissatisfied
2 unhappy
1 terrible

Name: Andrews & Withey's `Delighted-Terrible Scale' (original version)


Appendix 2: Statistics used
SymbolExplanation
BetaSTANDARDIZED REGRESSION COEFFICIENT by LEAST SQUARES (OLS)
Type: test statistic.

Measurement level: Correlates: all metric, Happiness: metric.
Range: [-1 ; +1]

Meaning:
beta > 0 a higher correlate level corresponds to a higher happiness rating on average.
beta < 0 a higher correlate level corresponds to a higher happiness rating on average.
beta = 0 no correlation.
beta = + 1 or -1 perfect correlation.
rPRODUCT-MOMENT CORRELATION COEFFICIENT (Also "Pearson's correlation coefficient' or simply 'correlation coefficient')
Type: test statistic.
Measurement level: Correlate: metric, Happiness: metric
Range: [-1; +1]

Meaning:
r = 0 no correlation ,
r = 1 perfect correlation, where high correlate values correspond with high happiness values, and
r = -1 perfect correlation, where high correlate values correspond with low happiness values.
Source:
Ruut Veenhoven, World Database of Happiness, Collection of Correlational Findings, Erasmus University Rotterdam.
https://worlddatabaseofhappiness.eur.nl