Correlational finding on Happiness and subject: Attitudes to consumption

StudyLee et al. (2002): study US 1997
TitleDeveloping a Subjective Measure of Consumers Well-Being.
SourceJournal of Macromarketing, 2002, Vol. 22, 158 - 169
DOIDOI:10.1177/0276146702238219
Public18+ aged, students, USA, 199?
SampleNon-probability purposive sample
Non-Response
Respondents N =298

Correlate
Author's labelSatisfaction with consumption
Page in Source 164,166
Our classificationAttitudes to consumption
Operationalization
Selfreport on 11 questions:

If you own any of the following items, please indicate 
the extent to which you are satisfied/dissatisied with 
using or consuming them. Since we sometimes use things 
we do not own or own things or service we do not use, 
it should be possible to separate our general 
satisfaction in a using a thing from our satisfaction 
in owning it. On these items, indicate only how you 
feel about using or consuming the item, not how you 
feel about owning it. Respond only to the items you 
use. 

a. Health care services (doctors, dentists, 
optometrists, etc.)
b. Banking/insurance services
c. Personal care services (barbers, hairdressers, 
manicurists, etc.)
d. Restaurants
e. Food and grocery items
f. Consumer electronis (CD player, TV, VCR, computers, 
etc.)
g. Furniture and/or appliances
h. Private transportation (cars, trucks, 
motorcycles,and bicycles)
i. clothing accessories, and jewelry
j. Utilities (electricity, telephone, etc.)
k. Savings and investments

Rated:
1=awful
2=bad
3=unsatisfactory
4=neutral
5=satisfactory
6=good
7=wonderful
0=no opinion, missing value

Composite index is average of 11 formative single 
indicators.

Observed Relation with Happiness
Happiness
Measure
StatisticsElaboration/Remarks
O-DT-u-sq-v-7-ar=+.66 p < .01
O-DT-u-sq-v-7-aBeta=+.22 p < .01
Beta controlled for satisfaction with:
- job
- family
- finance
- health
- education
- friendships
- leisure
- neighbors
- community
- spiritual
- taxes
- environment
- political situation
- housing
- cultural life
- social life

Unaffected by additional control for satisfaction 
with:
- acquisitions
- possessions
- repair services
- do-it-yourself repairs
- disposition
(consumer well-being)


Appendix 1: Happiness measures used
CodeFull Text
O-DT-u-sq-v-7-aSelfreport on single question:

How do you feel about your life as a whole.....?
7 delighted
6 pleased
5 mostly satisfied
4 mixed
3 mostly dissatisfied
2 unhappy
1 terrible

Name: Andrews & Withey's `Delighted-Terrible Scale' (original version)


Appendix 2: Statistics used
SymbolExplanation
BetaSTANDARDIZED REGRESSION COEFFICIENT by LEAST SQUARES (OLS)
Type: test statistic.

Measurement level: Correlates: all metric, Happiness: metric.
Range: [-1 ; +1]

Meaning:
beta > 0 a higher correlate level corresponds to a higher happiness rating on average.
beta < 0 a higher correlate level corresponds to a higher happiness rating on average.
beta = 0 no correlation.
beta = + 1 or -1 perfect correlation.
rPRODUCT-MOMENT CORRELATION COEFFICIENT (Also "Pearson's correlation coefficient' or simply 'correlation coefficient')
Type: test statistic.
Measurement level: Correlate: metric, Happiness: metric
Range: [-1; +1]

Meaning:
r = 0 no correlation ,
r = 1 perfect correlation, where high correlate values correspond with high happiness values, and
r = -1 perfect correlation, where high correlate values correspond with low happiness values.
Source:
Ruut Veenhoven, World Database of Happiness, Collection of Correlational Findings, Erasmus University Rotterdam.
https://worlddatabaseofhappiness.eur.nl